What we sell to whom
Our existing markets are changing
We need to stay ahead of the game – think like a hunter, not a defender!
New markets require research, not guesswork!
We often enter new markets reactively – taking the quick wins. But to be truly successful, we need to be armed with in-depth market research.
Customer segmentation is key
By creating a customer persona for each market segment, you can tailor your value proposition to their individual pains and gains.