Design and implement a sales process with magic touches
What is it?
The practices, behaviours and structures that your business has in place for every aspect of sales – from prospecting right through to account management. (Remember sales process is for your entire business.)
Why do you need it?
You can’t scale without it. When it’s done well, sales process removes friction, improves your customers’ experiences and allows you to sell more.
How do you do it well?
Step back: take a holistic view of your end-to-end process and design the right process for your business. And you’re never done! Knowing your customer intimately will allow you to add the magic touches that will help close the sale. Keep improving (remove friction!) and keep designing for the next phase of growth.