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Driving sales activity and outcomes

  • Brutal honesty about the chance of success

  • Make it visible

  • Simple

  • A useful tool for sales teams and management

Funnel

Big picture flow: how many opportunities do we have at each stage of the sales process? Shows where leads drop off. Enables high conversion and growth focus.

Pipeline

List of live, active sales opportunities. What stage of the sales process are they at? Tracks value, timing, likelihood of closing. Enables sales action prioritisation, confidence in hitting targets.