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How to use this site

This microsite is designed as a practical hub to help you and your business strengthen your sales capabilities and embed winning habits. Here you’ll find an overview of Sales Excellence, along with ready-to-use tools and templates that can support you in areas such as creating a customer persona and tracking performance through effective KPIs. Explore the resources by winning habit, use the templates directly with your teams, and return regularly as we continue to add new content to help you drive Sales Excellence in your business.

What is Sales Excellence?

Sales Excellence combines detailed research on our businesses with the very best in B2B best practice to create a simple framework that our businesses can follow.

It is an important puzzle piece in our strategy to grow and scale our businesses and the Group. It supports us in building our sales expertise and delivering for our customers.

Why do we need Sales Excellence?

We are an ambitious Group with big growth plans.
By scaling as we grow, we make sure that we can become better (not just bigger!). That applies to sales too.

Great – let’s start!

Although Sales Excellence is designed for Diploma businesses, it’s not a one-size-fits-all solution. In line with our decentralised model, businesses have the knowledge and autonomy to mould Sales Excellence to their business and needs – choosing where to focus and the sequencing that works best for them.

10 winning habits grouped under 3 headings of Process, People and Execution

Process

Process allows us to be strategic and structured in our approach to sales.

  • Market and Customer Segmentation

  • Sales Process

Process

People

Sales Excellence needs: brilliant leadership, a structured team with the right capability, bold incentives and a sales-first culture that reaches deep into your organisation.

  • Leader

  • Structure

  • Capability

  • Incentives

  • Culture

People

Execution

Execution requires you to be disciplined, consistent and laser focused on outcome.

  • Pipeline and funnel management

  • KPIs

  • Performance Routines

Execution